CommercialClack – Guinness: It’s brilliant!

Michael: You’ve got to give it up to the people at Guinness — they certainly are diverse when it comes to advertising.

I wonder what Arthur Guinness, the man himself, would think of all the hoopla surrounding his creation? And oh … what a fine creation it is.

As evidence of the company’s marketing savvy, the videos below show far-ranging styles and diversity of output. Each piece, in my opinion, is pretty spiffy. And I’ve saved the best for last because I’m a sucker for “The Blue Danube” … gets me right here *thumps chest*

Tara: Obviously I understand that their brand message is geared toward men, but isn’t the idea of “men inventing the world” a bit sexist? (Look who I’m asking. I’m sure you have many interesting ways to defend this idea.)

Michael: Ahhh, jeez. I didn’t expect to be broaching that subject. Guess I better watch my picks next time.

But looky here! I’ve included a non-sexist bit of Guinness advertising below! How very, very forward thinking of me to do so! See? I told you it was all about their marketing savvy. So there!

Tara: I’m kinda blushing over that one. I mean. Again. Obviously geared toward men, and actually kinda over the top, if you think about it. (Am I just in a bad mood today?)

Michael: Yes. You appear to be.

Tara: Plus, I’m bone tired of that song.

Michael: There’s just no pleasing you today, is there? I’m not reading it the same way as you. I think it’s just fine. But then … I was branded “sexist” up there, wasn’t I? *sigh*

Tara: I wasn’t really branding *you* sexist. Just the Guinness people. And if I have to explain the whole “foam thing” around the woman’s lips then … oh … forget it. Lady commentators? YOU help me here. I simply can’t go on.

Tara: The one above is my favorite. I love the views of what I assume to be Ireland. I like the cowboy guy in his “oonies” playing guitar on the street in NYC. And I like the sweet message of the ad. Definitely a winner for me.

Michael: Hmmmmmmm … and here I thought you might have a problem with Bob Burck (better known as the Naked Cowboy) plucking his strings in the middle of the street sans trousers. There are times I just can’t figure you out. But I’m okay with that. It’s the burden I bear.

Tara: I’m not being sexist; it’s just funny. And something you would typically see in that city. I saw a LOT worse in the six or seven times I’ve been there.

Michael: Regardless, the video below is something I’m certain we can both agree on. Isn’t it the epitome of deliciousness? It’s nothing less than mouth-watering. And! Set to the ever-building sound of The Blue Danube … well, what’s not to love?

Tara: I agree. I adore classical music and the way they filmed it works with the music. Makes me thirsty! And I don’t even really like Guinness. (My ancestors would faint at that, if they weren’t already dead.)

Michael: Aaaaaaaaaaaaaaaaaah, beer. Truly, good stuff.

Clacked by Michael Noble
on Apr 15, 2011 @ 09:00 EST5EDT