We do often get caught up in the big numbers from the big networks. It is, after all, hard to overlook the fact that NCIS is still growing its audience in the 7th season. There are still some very interesting stories happening on the little network, CW. When it was announced that Vampire Diaries would be paired with Supernatural, while Smallville was shuffled off to Friday, many people expected that was the end.
The show wouldn’t be able to come back from a year grinding away on Friday nights. After a few weeks looking at the numbers though, that’s not the case at all. Clark and the gang can celebrate good times, despite taking a hit from the move. In fact, this week Smallville topped new episodes of One Tree Hill, Gossip Girl, 90210, and Melrose Place. It’s far from done. Elsewhere, we had our first sizable crop of repeats this week, which brought some interesting results.
CW – With Smallville getting the lead, we’ll start with CW this week. The week got off to a slow start with One Tree Hill (2.21m/1) and Gossip Girl (1.98m/1.1) both down. Things picked up, if you can call it that, on Tuesday with 90210 (2.25m/1.1) remaining steady and Melrose Place (1.5m/.7) gaining in viewers. Next Top Model (2.99m/1.4) was steady as well. Vampire Diaries (2.27m/.9) and Supernatural (1.83m/.8) were repeats, but it is worth noting given that the Vampire Diaries repeat had more viewers than all of the Monday and Tuesday originals. Smallville (2.52m/1.1) closed out the week with the best performance for a scripted show on the network, and also managed to finish tied for third in the demo on the night.
ABC – It was something of an uneventful week for the network. Sunday’s performance was steady with Extreme Makeover (10.33m/3), Desperate Housewives (13.68m/4.6), and Brothers & Sisters (9.72m/3.2). Likewise, Monday finished very much like the previous week with Dancing With The Stars (16.82m/3.6) and Castle (9.69m/2.4). It is worth noting that the Castle numbers have been good enough that the network has picked up the back 9.
Things started to change on Tuesday, as Shark Tank (5.92m/1.8) and DWTS Results (14.92m/3.4) both saw gains. Unfortunately, that didn’t do anything for The Forgotten (7.3m/1.9), which slipped to the lowest numbers of the season. Those 10PM struggles were repeated on Wednesday, with Eastwick (4.78m/1.6) also finding new lows. That came on the heels of a night of comedy that was down across the board with Hank (5.78m/1.5), The Middle (6.53m/2), Modern Family (8.66m/3.4), and Cougar Town (7.31m/3.1). Things really don’t look good for Hank.
There were more changes on Thursday, although they really weren’t that surprising. FlashForward (9.87m/3.1) gained in viewers while holding steady in the demo. Grey’s Anatomy (15.06m/5.3), on the other hand, posted big week-to-week gains. Of course, that was against a repeat CSI. Surprisingly though, it didn’t translate into gains for Private Practice (9.93m/3.7). The show was down without the crossover element, despite facing a repeat Mentalist. Friday, Supernanny (4.7m/1.1) returned above the year ago premiere, and Ugly Betty (4.55m/1.2) limped to a third place finish in the hour.
CBS - The week started off with shenanigans as the football overrun bumped Cold Case for the night. Amazing Race (10.92m/3.3) and Three Rivers (7.38m/1.9) didn’t see any benefit from that. Monday was mostly par for the course, with one notable exception. Accidentally On Purpose (8.25m/3.3) actually beat How I Met Your Mother (8.07m/3.4) in viewers. Did anyone see that coming? Later, the duo of 2 ½ Men (14.07m/4.8) and Big Bang Theory (13.47m/5.3) continued to dominate the 9PM hour. CSI: Miami (13.16m/3.9) finished the night on a winning note.
Tuesday was up across the board, on the back of NCIS (21.25m/4.7) continuing to impress. That led to good things for NCIS:LA (16.48m/3.9) and The Good Wife (13.26m/2.8). Wednesday remained steady. Old Christine (6.58m/2) and Gary Unmarried (6.76m/2.2) seem to have fought off the ABC comedies, while Criminal Minds (14.27m/3.8) and CSI:NY (13m/3) easily win their hours. Survivor (12.9m/4) was the lone new entry on Thursday, but it is worth noting that The Mentalist (11.79m/2.8) beat CSI (10.14m/2.2) in repeats. Friday was again an easy victory for Ghost Whisperer (8.46m/2.1), Medium (8.43m/2.2), and Numb3rs (8.05m/1.8).
NBC - Overall, it was actually a good week for NBC, relatively speaking. Sunday Night Football (18.17m/7.2) continues to be huge. And Heroes (5.72m/2.5) was actually up. With Mercy (7.18m/1.9) getting a full season, things don’t look good for Trauma (5.46m/1.8). Tuesday, The Biggest Loser (9.82m/3.9) was also up. There were more gains to be had on Wednesday, as L&O: SVU (9.15m/2.8) continued to grow. There is still the very real possibility that it could compete with Criminal Minds in the demo by the end of the season.
Thursday continues to be a mixed bag. Technically, Community (5.04m/1.9) and Parks & Recreation (4.93m/2.1) had the 8PM hour up over last week. But really, if Kath & Kim are looking down at your numbers, that’s really bad. The Office (8.73m/4.4) and 30 Rock (6.84m/3.3) took advantage of the CSI vacation. Friday, Law & Order (7.17m/1.5) continued to struggle, while Dateline (7.91m/1.8) continued to make the case for canceling Southland.
Leno… didn’t have a good week.The numbers continue to shrink, slowly. Two nights below five million, and two below 1.5 in the demo. Most troubling might be the fact that despite nice gains from The Office and 30 Rock on Thursday, and facing a repeat Mentalist, Leno was actually down.
Mon – 4.74m/1.4
Tue – 5.46m/1.8
Wed – 5.14m/1.5
Thu – 4.97m/1.6
Fri – 6.15m/1.4
FOX - The week started off with one of the most interesting repeats of the week. An old Family Guy (8.13m/4.2) was stuffed in with new episodes from The Simpsons (8.69m/4.1), Cleveland (7.62m/3.8), American Dad (6.25m/3.1) but still managed to be the highest rated. Monday, being pushed back by baseball didn’t do any favors for House (11.65m/4.4) and Lie To Me (7.79m/2.9). The news was better from baseball (10.3m/3.4) on Tuesday. Wednesday, So You Think You Can Dance (6.91m/2.6) and Glee (7.15m/3.3) were steady. I’m curious to see what happens as SYTYCD gets into the competition.
Baseball (11.85m/3.7) returned Thursday, offering a boost to the usual numbers. Friday was more of the same. The only semi-surprise was that Til Death (1.97m/.7) managed to fall below 2 million viewers. Yikes. It’s pretty bad when you lose viewers from Brothers (2.35m/.8). Dollhouse (2.15m/.8) slipped again, marking its second worse performance ever.
Cable – Ryan asked for numbers from Stargate: Universe and Sanctuary last week. I don’t usually include them because unless Syfy sees fit to issue a press release over the weekend, the post is up before they come out. So, the next best thing is week old numbers. For the 10/16 broadcasts the numbers were Stargate: Universe (2.1m/.9) and Sanctuary (1.77m/.6). That same night, USA had Monk (3.98m/1) and Psych (3.68m/1.2). The interesting premiere this week was The Jeff Dunham Show (5.34m/2.2). That’s impressive, given the overwhelming hatred of the show from critics. It’s also worth noting that Sons Of Anarchy (3.7m/2) beat both Leno and The Forgotten in the demo. Other interesting cable numbers for the past week:
Clacked by Brett Love 
on Oct 26, 2009 @ 12:00 EST5EDT
I’ve really enjoyed Smallville this season. It’s been a step up from season 8, which was a step up from season 7. The show is progressing into the DC world more and more, which makes sense. I liked the role Chloe has started to take as a protector-type for the Justice League while her and Clark mend their friendship, although I don’t think they’ll be as close as they were.
Are you guys done with the Smallville reviews? I haven’t seen one the past few weeks
Smallville : they will stop this show when Clark will be an old man, that’s it ?
sorry this show is really not my cup of tea but i get that american people love the super hero ! lol (for me they are boring, the anti-hero is the real man..my opinion of course) lol.
Brett, week-old is fine, as it’s easy enough to open up your previous post in a separate window.
Plus, listing Syfy’s numbers for Friday makes Dollhouse look better in comparison.
Stopped watching Smallville. I hate Lois and Clark together it’s the adventures of Dumb and Dumber. I held on Season 8 because I love the characters Chloe and Oliver but they are not in it enough for me to put myself through Season 9. Chloe and Oliver rock. Sorry but the 2 characters the audience is supposed enjoy the most Clark and Lois are the characters I hate the most. Terrible couple. No chemistry. Rather watch water boil. Rather watch paint dry. Rather sit through Glitter TWICE! That is how much they Sucksville!